Part 1 The problemWhy teams need this
01 · THE PROBLEM
Ads drift quietly. Cost per lead creeps up for three days before anyone logs into Ads Manager to look. A two-line message every morning means you notice on day one, not day four.
Part 2 How it worksWhat it does, step by step
02 · WHAT IT DOES
Every morning it reads the ad account for the last two days, compares them, and sends the founders a WhatsApp message with spend, leads, cost per lead and which campaigns moved. No dashboard to open, no report to build.
03 · HOW IT RUNS
Step by step, as built.
Read the account
Pulls account-level results for the last two days.
Summarise the day
Works out spend, leads and cost per lead, and the change from the day before.
Check campaigns
Pulls campaign-level results to show which ones moved.
Send it
Builds a short message and sends it to the founders on WhatsApp.
04 · TOOLS AND APPS
Built around the systems already in the process.
05 · WHEN SOMETHING BREAKS
Failure is designed in.
- 3nodes retry automatically when an external API fails.
Standard on every build
- Schema validation before downstream writes
- Retry and error routes for external API failures
- Duplicate-safe processing and idempotent updates
- Human approval where the action carries business risk
- Execution logging for support and audit review
Part 3 The impactWhat it's worth, and how we'd build yours
06 · PROJECTED IMPACT
What it should change in the business.
Projections for a typical deployment. The calculation below shows the math, and you can put in your own numbers.
07 · ROI CALCULATION
How it pays back in your business.
The starting numbers are a hypothetical deployment sized to the projections above. Change any of them to your own volumes and costs, and the math updates underneath.
- Full-time equivalent freed
- 0.1 people
- Gross value
- $6,000
- Running cost
- −$24
- Return per $1 of running cost
- $250
The math: 30 daily reports × 25 min × 12 months × 100% ÷ 60 = 150 hours a year × $40/hour = $6,000. Net value = gross value − $24 running cost a year.
08 · HOW WE'D BUILD YOURS
How we'd build yours.
- Discover: map the current process, systems, volumes, owners and exceptions.
- Design: define the canonical data model, approvals, retries and system boundaries.
- Build: implement credentials, nodes, validation and observable error routes.
- Prove: run controlled data through success, duplicate and failure scenarios.
- Operate: publish runbooks, ownership and measurable service levels.
