Part 1 The problemWhy teams need this
01 · THE PROBLEM
Meta sometimes stops sending lead notifications and doesn't tell you. We found out the hard way when a real lead never reached us. You're paying for every one of those leads, so we stopped trusting delivery and started checking it.
Part 2 How it worksWhat it does, step by step
02 · WHAT IT DOES
Every 15 minutes it compares the leads sitting in Meta with the leads in your sheet. Anything that never arrived gets replayed through the normal capture flow, so it gets logged and alerted exactly like every other lead.
03 · HOW IT RUNS
Step by step, as built.
Read what we have
Collects the lead IDs already written to the sheet.
Read what Meta has
Lists the active lead forms on the page and pulls each form's recent leads.
Diff the two
A Code node finds IDs present in Meta and missing from the sheet.
Replay, don't rewrite
Missing leads go back through the capture workflow's own webhook, so there is one code path for a lead, not two.
04 · TOOLS AND APPS
Built around the systems already in the process.
05 · WHEN SOMETHING BREAKS
Failure is designed in.
- 5nodes retry automatically when an external API fails.
Standard on every build
- Schema validation before downstream writes
- Retry and error routes for external API failures
- Duplicate-safe processing and idempotent updates
- Human approval where the action carries business risk
- Execution logging for support and audit review
Part 3 The impactWhat it's worth, and how we'd build yours
06 · PROJECTED IMPACT
What it should change in the business.
Projections for a typical deployment. The calculation below shows the math, and you can put in your own numbers.
07 · ROI CALCULATION
How it pays back in your business.
The starting numbers are a hypothetical deployment sized to the projections above. Change any of them to your own volumes and costs, and the math updates underneath.
- Gross value
- $10,584
- Running cost
- −$60
- Return per $1 of running cost
- $176.4
The math: 150 leads × 12 months × (5% lost − 0.1% still missed) = 88 leads recovered × $120 = $10,584. Net value = gross value − $60 running cost a year.
08 · HOW WE'D BUILD YOURS
How we'd build yours.
- Discover: map the current process, systems, volumes, owners and exceptions.
- Design: define the canonical data model, approvals, retries and system boundaries.
- Build: implement credentials, nodes, validation and observable error routes.
- Prove: run controlled data through success, duplicate and failure scenarios.
- Operate: publish runbooks, ownership and measurable service levels.
