Part 1 The problemWhy teams need this
01 · THE PROBLEM
The last step is where content pipelines stall. A finished article waits days for someone to paste it in and hit publish. This one doesn't wait.
Part 2 How it worksWhat it does, step by step
02 · WHAT IT DOES
When a post has its copy and its cover, this agent formats it for your website and publishes it through the site's own publishing endpoint, with the same checks a human-published post gets. It then marks the post as live, or flags the error.
03 · HOW IT RUNS
Step by step, as built.
Find and lock
Picks up one post that is ready to publish.
Map the payload
Shapes title, body, meta and image into the site's publish format.
Publish
Posts to the website endpoint, which validates it and writes to Sanity.
Record the outcome
Marks the post published, or failed with the error branch.
04 · TOOLS AND APPS
Built around the systems already in the process.
05 · WHEN SOMETHING BREAKS
Failure is designed in.
- 1node has its own error branch, so a failure is routed and handled, not just logged.
- 1decision point (IF or Switch) checks the data before it moves on.
- ✓Anything unhandled triggers our central error workflow, so a crash gets reported instead of failing silently.
Standard on every build
- Schema validation before downstream writes
- Retry and error routes for external API failures
- Duplicate-safe processing and idempotent updates
- Human approval where the action carries business risk
- Execution logging for support and audit review
Part 3 The impactWhat it's worth, and how we'd build yours
06 · PROJECTED IMPACT
What it should change in the business.
Projections for a typical deployment. The calculation below shows the math, and you can put in your own numbers.
07 · ROI CALCULATION
How it pays back in your business.
The starting numbers are a hypothetical deployment sized to the projections above. Change any of them to your own volumes and costs, and the math updates underneath.
- Full-time equivalent freed
- 0 people
- Gross value
- $2,736
- Running cost
- −$60
- Return per $1 of running cost
- $45.6
The math: 8 posts published × 45 min × 12 months × 95% ÷ 60 = 68 hours a year × $40/hour = $2,736. Net value = gross value − $60 running cost a year.
08 · HOW WE'D BUILD YOURS
How we'd build yours.
- Discover: map the current process, systems, volumes, owners and exceptions.
- Design: define the canonical data model, approvals, retries and system boundaries.
- Build: implement credentials, nodes, validation and observable error routes.
- Prove: run controlled data through success, duplicate and failure scenarios.
- Operate: publish runbooks, ownership and measurable service levels.


