Part 1 The problemWhy teams need this
01 · THE PROBLEM
Cover images are small work that quietly holds up publishing. And when they're made one-off, a 150-post blog ends up looking like 150 different companies. One fixed style in the prompt keeps it looking like yours.
Part 2 How it worksWhat it does, step by step
02 · WHAT IT DOES
For every finished draft it writes an image brief in your house style, generates the cover, and uploads it straight to your CMS. If the image fails, the post still moves on without one rather than holding up the whole line.
03 · HOW IT RUNS
Step by step, as built.
Find and lock
Picks up one post whose copy is written.
Brief the image
Claude turns the article into an image prompt within the house style.
Generate and upload
OpenAI generates the image; it is converted to a file and uploaded to Sanity.
Degrade gracefully
Separate branches save the post with or without an image, so a failed image never stalls the pipeline.
04 · TOOLS AND APPS
Built around the systems already in the process.
05 · WHEN SOMETHING BREAKS
Failure is designed in.
- 4nodes have their own error branch, so a failure is routed and handled, not just logged.
- 1decision point (IF or Switch) checks the data before it moves on.
Standard on every build
- Schema validation before downstream writes
- Retry and error routes for external API failures
- Duplicate-safe processing and idempotent updates
- Human approval where the action carries business risk
- Execution logging for support and audit review
Part 3 The impactWhat it's worth, and how we'd build yours
06 · PROJECTED IMPACT
What it should change in the business.
Projections for a typical deployment. The calculation below shows the math, and you can put in your own numbers.
07 · ROI CALCULATION
How it pays back in your business.
The starting numbers are a hypothetical deployment sized to the projections above. Change any of them to your own volumes and costs, and the math updates underneath.
- Full-time equivalent freed
- 0 people
- Gross value
- $3,456
- Running cost
- −$120
- Return per $1 of running cost
- $28.8
The math: 8 cover images × 60 min × 12 months × 90% ÷ 60 = 86 hours a year × $40/hour = $3,456. Net value = gross value − $120 running cost a year.
08 · HOW WE'D BUILD YOURS
How we'd build yours.
- Discover: map the current process, systems, volumes, owners and exceptions.
- Design: define the canonical data model, approvals, retries and system boundaries.
- Build: implement credentials, nodes, validation and observable error routes.
- Prove: run controlled data through success, duplicate and failure scenarios.
- Operate: publish runbooks, ownership and measurable service levels.
